Know what to do with your customer base, and with every customer in it.
How healthy the base is, what each customer is worth, and how to treat them, in one view.
79/100
Value score: more valuable than 98% of subscribers
this subscriber typical subscriber
Keep
0%chance of cancelling in 60 days, 0% within 20Grow
Highroom to growValue
€86next 12 months · €0 at riskWhy?
- 57% of viewing is sport, across 4 categories in all.
What should we do?
Offer the partner sports channel. Low churn risk, and the usage points at it.
Someone on your team reviews it before anything is sent.
Customer health at a glance. Intuitive, comparable.
AGK (Acquire, Grow, Keep) scores every customer against the rest of your base: revenue, loyalty, engagement and room to grow. Segments and the whole base read the same way.
- PredictionHow likely, by when, and how sure.
- ReasonsFrom the customer's own history, in words anyone can check.
- Your callA suggested step. Your team accepts, changes or rejects it.
- OutcomeMeasured against a group left alone.
Every outcome, and every call your team makes, feeds the next round.
The craft is in the blend.
A dashboard shows one system at a time. AGK starts from all of them.
A complete view
Billing, usage, campaign and contact history, on one definition of a customer.
Predictive models
On every customer: who is likely to leave, who is ready to buy more, what each is worth, and how sure we are.
The newest models, where they earn it
The latest models for tabular data, used where they beat the proven ones on your data.
Getting the blend right is the expertise. That part is ours.
You are not short of numbers. You are short of a decision.
Reports describe your base. They stop short of saying what to do with it.
Illustrative examples. Not client figures.
Start with one, or take all three.
Each is sold on its own, and each one you add builds on the last. Together, they are AGK.
Know what a customer costs, what they return, and when
- Which channels bring profitable customers?
- When does each one pay back?
Know which customers are ready to buy more
- Who is ready for a higher tier or a second product?
- Who is better left alone?
Keep the customers worth keeping
- Who is about to leave, and why?
- Who is worth the save?
A finding that only holds where it was built is not a finding.
Everything is tested on customers and periods held back from the start. What fails is reported, not dropped.
Everyone has AI now. Not everyone knows where this data lies.
Mobile VAS, carrier billing and digital content from the inside. We have owned the churn and lifetime-value numbers inside a major operator’s value-added services business.
AI makes us faster. It does not know that a failed charge is not a cancellation, or that the base moved because the operator changed something. We do.
About Us- Senior practitioners who have run acquisition, churn and lifetime-value analysis inside telecom, VAS and iGaming operators.
- Every figure traces back to the customer behaviour behind it.
- Your data, your terms. Hashed identifiers by default, processed in the EU, deleted when the work is done. On-premise available.
Start with the Revenue Diagnostic
Ten business days, fixed scope, no ongoing contract. You learn what your data can already answer, what the answers are worth, and which way in to start with.
