Churn diagnostics for recurring revenue
Know who's leaving next. Then hold us to it.
Your dashboard shows a churn rate. It does not show who is leaving, why, or what it is costing you this month.
The problem
Churn isn't one number
Underneath that one number are separate cohorts leaving for separate reasons, some of which you can fix and some of which you cannot. Averaged together they cancel each other out, and the rate stops telling you anything about what to do on Monday. Most teams never see churn itemized. They just watch the total climb.
€12,400/mo
Cohort A, renewal failures
Fixable
€6,100/mo
Cohort B, support friction
Fixable
€3,900/mo
Cohort C, price sensitivity
Not fixable
Illustrative example. Not a client figure.
View the Diagnostic
What we do
A churn diagnostic, in about ten business days
We turn your customer, behavioural and transaction data into currency, not model scores. Which cohorts are bleeding. Which causes are fixable. What each one costs you per month.
See the Methodology
The proof
A prediction nobody owns is an opinion with charts.
So we do not just predict who leaves next. We commit to it, in public, before we know if we are right.
1
Seal
We predict who lapses next and seal the list. Hashed. Timestamped. Nobody edits it after this point, including us.
2
Declare
We declare our expected accuracy in advance, in writing, before a single result comes in.
3
Open
Thirty days later, we open the seal against your real churn. Live. No retrofitting, no quiet edits to the model.
Opened live, day 30
87%Declared
89%Actual
If it earns it, monthly scoring starts. If not, you keep the report.
Illustrative example. Actual accuracy is declared and verified against your own data.
Why not just AI
Generic AI gives you the average. We want you above it.
Generic AI
Feed it your data, get everyone else's answer. It will not tell you when your data cannot support the question.
KeelShift™
We use AI to accelerate expertise, never to replace judgement. When the data is not strong enough, we say so, before you act on it.
Why us
Built by people who have lived this from the inside
BI, product and data teams inside mobile operators, not a general-purpose analytics shop. The methods are on everyone’s shelf. The fit is the craft. We have seen what the business misses, and what the data science misses, from both sides of the table.
About Us- Built by senior practitioners who have run churn, CRM and lifetime-value models inside telecom and iGaming operators.
- Explainable by design. Every driver is attributed and evidenced, so your team can check the reasoning instead of trusting a score.
- Your data, your terms. Hashed IDs by default, EU processing, deleted after analysis. On-premise available.
The offer
Five Design Partner spots, first-mover terms
Design Partners get the full diagnostic on their own data at first-mover terms, with the sealed prediction as the next step. Send a sample and know within a week what your data can support.
