Know what each customer is worth, and how to treat them.
Customer intelligence for subscription businesses in telecom, VAS and streaming.
79/100
Value score: more valuable than 98% of subscribers
this subscriber typical subscriber
Keep
0%chance of cancelling in 60 days, 0% within 20Grow
Highroom to growValue
€86next 12 months · €0 at riskWhy?
- 57% of viewing is sport, across 4 categories in all.
What should we do?
Offer the partner sports channel. Low churn risk, and the usage points at it.
Someone on your team reviews it before anything is sent.
What you find out
Every finding comes with the amount at stake and what to do about it.
- 0.7x on spend Paid social, broad targeting Cut it
- 1 in 5 Entry-plan subscribers already pressing against its limits Make the offer
- €38k a month At risk from failed payments, not from customers choosing to leave Fix the payment
Illustrative examples. Not client figures.
Three ways in
Each part of AGK (Acquire, Grow, Keep) is sold on its own, and each one you add builds on the last.
Acquire
What customers from each channel cost, what they bring in, and when they pay back.
Acquisition IntelligenceGrow
Who is ready for a higher tier or a second product, and who is better left alone.
Cross-sell & Upsell IntelligenceKeep
Who is likely to leave and why, and which of them are worth the cost of keeping.
Churn IntelligenceWho we are
KeelShift is a small team of senior practitioners. We have owned the churn and lifetime-value numbers inside a major operator’s value-added services business, and have worked across telecom, VAS, carrier billing and iGaming.
You get the newest technology where it makes a difference, and cheaper, proven technology everywhere else.
AI makes us faster. It does not know that a failed charge is not a cancellation, or that the base moved because the operator changed something.
- We join billing, usage, campaign and contact history into one view of every customer.
- Every model is tested on customers and periods it was not built on. You see what failed as well as what worked.
- We work on hashed identifiers by default, process data in the EU and delete it when the work is done. On-premise is available.
Start with the Revenue Diagnostic
In ten business days we tell you what your data can answer, what that is worth, and which way in to start with. The scope is fixed and there is no ongoing contract.
