About Us

KeelShift builds repeatable analytical systems that turn business data into reliable decisions.

KeelShift builds focused analytical products for recurring-revenue businesses. Our work turns customer, behavioural and transaction data into evidence that teams can use to make retention decisions.

We are not trying to replace judgment with automation. We help teams improve judgment with better definitions, clearer signals and honest confidence assessments.

Who We Are

KeelShift is built by a small team with senior, hands-on experience across telecom, iGaming and value-added services, not a generalist analytics shop.

Between us: years spent building and scaling CRM, churn and lifetime-value models inside a major telecom’s value-added services business, and leading data science and AI functions end-to-end, from ground-up builds to production AI features running at scale today.

We have sat on both sides of the table: the business asking for a number it can trust, and the team responsible for delivering one honestly.

Work With KeelShift

We are working with recurring-revenue businesses that need better answers about churn, retention and customer behaviour.

If your team has customer data but lacks confidence in what it means, the Churn Diagnostic is the right starting point.

Request a Churn Diagnostic See a sample report first