AGK Pilot

It starts with Keep. We run AGK (Acquire, Grow, Keep) on your data and walk you through who is about to leave, and who is worth keeping, in ten business days.

Keep on your own data, run on our side, for a fixed scope and a fixed time. You know in advance what goes in, what comes out, and how long it takes.

At a glance

Ten business days

From data access to the walkthrough.

Run on our side

Nothing to install. We tune the models to your base on our own machines.

Starts with Keep

It needs only your billing and usage history, and its result can be measured.

No ongoing contract

If it earns the next step, we take it. If not, you keep the results.

Questions it answers

  • Who is about to leave, and why?
  • Which of them are worth the save, and what is each one worth?
  • How much revenue is at risk from failed payments rather than choice?
  • What should your team do next with each customer at risk?

What we need from you

  • A kickoff call to agree which decisions it should serve
  • One extract of customer, billing and behavioural data, hashed identifiers are fine
  • Past retention campaigns and who they reached, if you have them
  • Whoever owns the budget, on the call for the walkthrough

No integration work, no access to production systems.

What you get

  • A walkthrough of your base on a live call: how healthy it is, and what each customer is worth
  • Who is likely to leave and why, ranked by revenue at stake
  • Failed payments counted apart from customers choosing to leave
  • The results back as data: each customer at risk with a suggested next step, for your team to accept, change or reject
  • A test ready to run: who to contact, and who to hold back at random
  • Our advice on what to act on first, and an honest read on your data: what is usable, what is missing, what distorts the picture
The point is not analysis. It is a decision your team can act on, and defend.

Then measure it

In the month after, your team contacts the list and holds a random part of it back. The customers held back show what would have happened anyway, so the difference is the revenue the work kept. We read the result with you.

What comes after

If it earns the next step, we agree terms and set AGK up for you, in an interface in your own colours and current as new data arrives. Grow and Acquire then build on the same data.

Start a pilot

Book a 45-minute call See a sample report first