Your reporting shows revenue, spend and churn. The diagnostic shows which acquisition sources produced customers worth having, how long each takes to pay back, and where the recurring revenue is quietly leaking out.
It is a fixed-scope product, not an open-ended consulting engagement. You know in advance what goes in, what comes out, and how long it takes.
At A Glance
Ten business days
From data access to written report and live readout.
A report and a readout
A written diagnostic, then a session with the people who own the budget.
Scope fixed upfront
The revenue questions you care most about, agreed before any analysis starts.
No ongoing contract
If the diagnostic earns the next step, we take it. If not, you keep the report.
Who It Is For
Recurring-revenue businesses where customers subscribe, renew, top up, lapse and reactivate: mobile VAS, carrier billing, digital content, subscription services, iGaming and telecommunications.
It earns its keep when growth is reported in volumes and CPA, nobody can say which of those customers were profitable, and the answer depends on which system you ask.
Questions It Answers
- Which acquisition channels and campaigns produced profitable customers?
- Which campaigns deserve more budget, and which should be discontinued?
- When does a customer from each channel reach break-even?
- What are the customers acquired this month likely to be worth?
- Why are customers leaving, and which of those causes can you move?
- Which existing customers are ready to buy more, and which are being over-contacted?
- Why do your billing, acquisition and settlement figures disagree?
What We Need From You
- A kickoff call to agree which decisions the diagnostic should serve
- One extract of customer, billing and behavioural data, hashed identifiers are fine
- Acquisition cost by channel and campaign, at whatever granularity you hold it
- Whoever owns the acquisition budget in the room for the readout
No integration work, no access to production systems, no change to your stack.
What You Get
- Channel and campaign performance on realised revenue rather than on platform-reported conversions
- Payback curves and break-even timing per channel and cohort
- Projected value for recent cohorts, with the confidence range stated
- Ranked churn drivers and value-at-risk cohorts, prioritised by revenue rather than by count
- Your base ranked by readiness to buy more, with the behaviour behind each ranking named
- An honest read on the data: what is usable, what is missing, what is distorting the picture
- One reconciled definition of a customer, a conversion and an active month that your commercial team can stand behind
- Recommendations you can take to a commercial stakeholder and defend
How The Diagnostic Works
- Agree which commercial decisions the work has to serve.
- Reconcile the sources onto one definition of a customer and a conversion.
- Assess whether the available data can support those decisions.
- Segment customers and cohorts so patterns are not averaged away.
- Measure acquisition return, payback and value, and identify what is driving them.
- Test the findings against the limits of the data.
- Translate the evidence into commercial recommendations.
