AGK (Acquire, Grow, Keep) puts every customer in one view: how healthy they are, what they are worth, how likely they are to leave, how much room they have to grow, and the next step worth taking, with the reasons. It refreshes on a cycle you agree, in your own colours, and exports into the tools you already run. Your team makes every call.
How much a customer is worth paying for, and how fast you get it back
Cost per profitable acquisition should set the media plan. It is almost never on the dashboard.
It answers
- Which channels and campaigns produce profitable customers?
- When does a customer from each channel break even?
- How should next quarter's budget be split?
You get
- Cost, revenue, projected value and payback as one set of figures
- Which sign-ups are likely to start paying, and what each is likely to be worth
- A confidence range, stated
Which customers to make an offer to, and which to leave alone
Customers pressing against the limits of their plan show it in billing data long before anyone asks them.
It answers
- Who is ready for an add-on or a higher tier?
- What in their behaviour gives it away?
- Which segments are over-contacted for no return?
You get
- Your base ranked by readiness, so you choose where the line falls
- The behaviour behind each ranking, named
- The next best offer for each customer, or none
Which customers are worth spending money to keep
Not every cancellation deserves a save offer.
It answers
- Why are customers leaving, and which causes can you move?
- Where is recurring revenue leaking?
- Which cohorts justify an intervention?
You get
- Reasons customers leave, ranked, with the evidence attached
- Risk cohorts ordered by value at stake
- For each customer worth keeping, the step that fits: a payment fix, a call, the right content, or nothing
Whether anyone can trust the numbers underneath
The aggregator, the ad platform and the settlement file each count a conversion their own way. Flybridge holds one definition across all of them.
It answers
- Why do three systems give three answers?
- Which number do we take to the board?
You get
- One definition of a customer, a campaign and a conversion, held over time
- The gaps between systems reported, not smoothed over
What complete adds
- One next step for each customer, not three competing ones.
- Nobody about to leave gets an upsell. A failing payment is fixed first.
- Offers valued by how long that customer is likely to stay, not by the average.
Each module in depth
Where to start
With Keep, in a pilot on your own data. The revenue it protects is already on the books, so it pays back first, and a group held back at random shows by how much. Each module you add builds on the work already done.
